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SIGN SPEAK
Apple
Problem
70 million people in America rely on ASL as their primary form of communication, yet 99% of hearing Americans don't use or understand it, creating a significant barrier. Apple's Live Captions help, but many Deaf individuals still resort to typing messages to bridge the gap. For those seeking natural, face-to-face conversations, the challenge remains.
Idea
Apple's new FaceTime update detects ASL in real-time and voices it out, breaking language barriers and enabling seamless communication between Deaf and non-ASL users.
Role
Art Director
How it Works
FaceTime already interprets basic hand gestures like thumbs up and hearts during calls. This update expands that feature to support ASL, providing real-time voice output for effortless interaction between Deaf and hearing users.
Won Top Dog at Miami Ad School
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Credits
Chiara Chimelis / Art Director
Valentina Caballero / Art Director
Frida/ Art Director
© 2025 Emily Ariana Gonzalez. All rights reserved.
LET'S CONNECT!
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