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Pedigree
Homeless Kings
Problem
Stray dogs in Latin America are everywhere, and because we see them every day, they become part of the scenery, and we forget that each one needs care and a home.
Insight
There are homeless dogs that are known, fed, and taken care of by an entire community.
Role
Art Director & Designer
Idea
Pedigree gives well-known community dogs GPS collars that share their story when people get close, including their “kingdom,” the neighbors who care for them, how they became local legends, and the other dogs who aren’t as lucky. By turning these dogs into storytellers and making people feel as if the dog is talking directly to them, Pedigree inspires adoption and support for local shelters.
Credits
Martin Gaviria / Copywriter
© 2025 Emily Ariana Gonzalez. All rights reserved.
LET'S CONNECT!
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